Brand brief · Community management

Tell us about your brand in 3 minutes

These questions let us build a social media strategy made for your brand instead of a generic template. Almost everything is just ticking boxes.

≈ 3 min
Free, no commitment
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What happens next

1 We read the brief We analyse your brand and prepare the missing questions.
2 We reply within 24 h We book a free 30-minute call.
3 Strategy proposal Content pillars, cadence and budget in writing.

Step 1 of 4

Your brand

Who we are talking to, what the business does and what assets you already have.

Full name *

Your role *

Email *

WhatsApp / phone *

Business / Brand *

Website or current social accounts optional

Industry *

Do you already have a defined visual identity? * Logo, colour palette, typography.

Yes, I have it ready Logo, palette and typography defined, with a brand book. Just the logo I have a logo but no defined colours or fonts. No, nothing ready yet We start from scratch and need to build the identity.

What assets do you have today? optional If you have a brand book, photos or templates, attach them to the email we reply with.

High-quality logo Brand book Colour palette Typography Own photos Own videos Design templates Product catalogue None of this yet

Choose all that apply

Step 2 of 4

Context and goals

Where we start from and where you want social media to take you.

Is the account starting from scratch or does it already exist? *

Starting from scratch A launch: accounts and all the content have to be created. It exists, but it is dormant Nothing has been posted in a while and we want to relaunch it. It exists and is active We post, but with no strategy or consistency. There are several accounts They are scattered or messy and need to be unified.

Have you worked with a community manager or agency before? *

No, never Yes, and it worked well Yes, but it did not work Someone on our team handles it

Tell us how that went optional What worked, what did not, and what you would do differently this time.

What are your main goals on social media? * Pick up to 3. These are what we measure every month.

Sell more Brand awareness Build a community Customer service Drive traffic to the store or website Get enquiries and leads Retain current customers Launch a new product or location Position ourselves as a reference Attract people to work with us

What do you expect social media to do for your business? *

Step 3 of 4

Voice and message

How your brand sounds and who it speaks to.

What tone of voice would you like to use? * Pick up to 3. This defines how the brand writes and looks.

Friendly Formal Playful Technical / expert Aspirational Inspiring Educational Irreverent Minimal Premium / exclusive

What key message should people take away? * If someone remembered a single sentence about your brand, what would it be?

Age of your ideal customer optional

18 to 24 25 to 34 35 to 44 45 to 60 Over 60 All ages

Choose all that apply

Where does your ideal customer live? optional

Tell us more about your ideal customer * Interests, how they buy, what problem you solve for them.

Step 4 of 4

Channels and budget

Where we publish and what resources we have.

Which social networks do you want to use? *

Instagram Facebook TikTok WhatsApp Business Google Business LinkedIn YouTube X (Twitter) Pinterest Not sure, I need advice

Choose all that apply

How often would you like to post? optional Ballpark: we adjust it to the goals and the available assets.

1 or 2 times a week 3 or 4 times a week Every day To be defined together

Do you have a budget for paid ads? * Ad spend is separate from the service fee: it is paid directly to the platform.

Yes, I have an amount Budget is already allocated for paid ads. Yes, but to be defined Willing to invest, we still need to agree how much. Not for now We start with organic content only. I need guidance We will propose an amount based on your goals.

Estimated monthly ad spend optional

Under ARS 100,000 ARS 100,000 to 300,000 ARS 300,000 to 600,000 More than ARS 600,000 To be defined

Would you be interested in working with influencers or creators? *

Yes, I am interested Depends on the cost Not for now We already work with some

Anything else we should know? optional

We use this data only to build your content strategy. We never share it with third parties.

Rather talk it through before filling all this in?

Message us on WhatsApp

Custom software, automation and consulting so your company works with less mess and grows on solid ground.

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Paraná, Entre Ríos · Argentina
+54 9 3433 02-5123
hola@nexviasolutions.net

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